The evolution of Adidas logos over time:
The Adidas logo design is a classic example of minimalism. In the early days, the Adidas logo was a very complex pattern that was gradually simplified over time. In particular, in the 1990s, Adidas introduced the iconic “three stripes” logo, which is the brand's classic design for sneakers. Today's Adidas logo adopts a cleaner design language, stripped of unnecessary details and retaining the simple three-stripe pattern, with different variants used in different collections. This simplification of the design ensures consistency and clarity for Adidas across platforms and product lines, while retaining the core elements of the brand.