The evolution of Starbucks logos over time:
The Starbucks logo has gone through several changes. The earliest logo displayed an intricate image of a two-tailed mermaid with detailed details and patterns. However, as the brand became globalized, Starbucks gradually simplified the details of the mermaid and in 2011 removed the brand name from the outer ring, leaving only the green mermaid motif. This change resulted in a more modern, cleaner logo and enhanced the brand's universal recognition worldwide by simplifying the visual symbol.