Change of Apple

The evolution of Apple logos over time:

Apple Logo Apple Logo Apple Logo

The evolution of Apple's logo design is a successful example of minimalism; in 1977, Apple moved from a complex multi-colored design to the simple silver or black “apple with a bite” that we know today. The logo is extremely simple, but carries a profound brand connotation - the perfect combination of technology and design. This minimalist design adapts to the fashionable aesthetic of modern products, and by reducing colors and details, Apple further strengthens its brand recognition and becomes a model of modern minimalist design.